SUPER MATCHA Yongsan, HIT THE TEA, 2022.12.2.

    We have experience planning three pop-up stores for the Super Matcha brand, and there has been a proposal to repurpose the structures from those pop-up stores for a permanent store. Utilizing these structures, we designed a unique store with a similar vibe to the pop-up stores. The interior features tarpaulin draped on the structures to serve as walls, similar to the pop-up stores. Particularly, the worktable and counter area are designed with elegantly rolled-up tarpaulin for easy opening. Additionally, the boldly positioned counter, which doubles as a worktable, offers an innovative layout to differentiate from other stores.

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